I was culling my files and came across some of the following sage advice on writing good!  (Attributed to Sally Bulford – maybe?)

  1. Avoid alliteration. Always
  2. Prepositions are not words to end sentences with.
  3. Parenthetical remarks (however relevant) are unnecessary.
  4. Contradictions aren’t necessary
  5. One should never generalize.
  6. Don’t be redundant; don’t use more words than necessary; it’s highly superfluous.
  7. Be more or less specific.
  8. Understatement is always best.
  9. Exaggeration is a billion times worse than understatement.
  10. Who needs rhetorical questions?