I appreciate newspaper ads, paid spots and TV’s 15 seconds. But in the end, when you invite a person to an event, the personal touch does best.
I am in the midst of two such events. One is our Christmas program, the other a town forum. We have chosen in both to forsake a push for expensive advertising. Instead, personal letters and phone calls and personal emails and social networking will do the job. And quite effectively from the whispers around town.
So, is this the wave of the future, or merely a return to the grape vine of the past? Probably both.