HomeUncategorizedThe day the survey died

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The day the survey died — 3 Comments

  1. Surveys and questionaires are the purview of a corporation’s/business’/political party’s media department, that part of the organization that advances the entity’s public persona. I have seen the birth and growth of these departments from within and I will admit that perhaps I am a bit jaded when it comes to analysing their effectiveness.

    I consider them to be, for the most part, a somewhat cancerous growth in a company, justifying their importance to the bottom line by perpetuating some corporate myth that they made up based on their concept of what the company should be and then backed up by judiciously choosen survey figures. In the end there is not much that they do that is based on reality.

    SO… shred away brother dear! You’ve saved a tree and while not feeding into the big hungry mouth of laziness that spawns surveys instead of just getting on with business.

    P.S. Yes, companies do need to let us know what they do and how they do it, but there was a day when word of mouth worked great!

  2. Okay, I should really have my PR department check over my releases before I press “Submit Comment” and that way I wouldn’t become known as “Bib Sis”!!! (:

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