Facebook

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I’ve been pondering the preponderance of Facebook lately.  One of my favourite internet writers has succumbed.  Ages ago, in internet time, he started a weekly article website.  Then he moved to not just putting the article out there, but allowed for comments.  Now he has moved to Facebook as the primary place for comments.  His over 2,000 friends give a great running commentary, which I enjoy.

So, how is that?  Why the shift?  Where to next?  Or is Facebook able to maintain the front position, as Google has?